Conventions of Soap Trailers

-Theme Tune

-Title and Date of Showing

-Fast Pace Editing- However the use of transitions and cuts is simple.

-Reflection of certain narratives and characters

-Diegetic Sound (However Non Diegetic sound is being used more often in modern times)

- The Emmerdale 40th year anniversary trailer used slow paced editing to express the relationships between characters to the audience.

-Usually between 30-60 seconds, e.g in Eastenders the branning brothers trailer was exactly 30 seconds however the hurricane sharon trailer was closer to 60 seconds.