How does Brown's Theory Relate to Soaps?

Soaps look at Brown's theory for guidance when creating soap narratives.

Uses and Gratifications Theory Conists of:

-Diversion - This is pure entertainment, although this may not be the main purpose of the soap it takes a lead role as people watch soaps for the drama and entertainment.

-Personal Identity- This is used to allow the audience to relate to different characters and narratives. This opens the opportunity for the audience to relate characters mistakes to their own and therefore they become humurous.

-Personal Relationship- Stereotypically females tend to discuss topics they have seen on soaps when sitting down in a social situation

-Surveillance- Surveillance helps to give the audience the feeling that what they are watching is real because the events on screen are up to date and display current events.

Browns theory is important when creating soaps because it relates to all the purposes of soaps. Soaps should be entertaining and have the sense of realism which is reflected by the Uses and Gratification Theory.