1.It took us quite a while to decide on a name for a soap however when choosing our locations the street I was filming on was 'The Crescent', I thought the name felt upper class and I wanted to shock the audience when they realised the soap was reflecting the lifes of middle class people. I also thought 'The Crescent' was distinctive and would stand out from all of the current media soaps. Therefore I thought it would be successful to use a different approach when it comes to the name.
2. The choice of settings and locations were very important. I wanted to use as many stereotypical settings as possible, as a result we tried to show a pub and an offlicense. I didn't get caught up in showing them for too long so I decided to show basic glimpses so that the audience can see they are going to be present when the soap starts.
3. Costumes and props was a difficult aspect to address when filming. I had to be organised and ensure that every character wore the correct clothing, this was to reflect their personalities in the soap and allow the audience to establish an idea of what they are going to be like. I thought that the props in shot needed to be relevant therefore we decided that anything that was not involved would be taken out, so that our frame would only contain what we wanted the audience to see.
4. The camerawork and editing took a lot of thought to ensure that all the shots were suitable to reflect a certain meaning. For example when I used a close up on Kieran's face to show his facial expression and alter the mood. I did this deliberately to allow the audience to understand the characters personalities a bit more. I used smart transitions to ensure that our music fit the style of trailer. I feel I was most successful at showing this when the radio is pressed and the music begins to play.
5. I used a Sans Serif font and I decided to keep the information on the screen to a minimum. I tried to finish my trailer in a similar style to current channel 4 trailers. I did this by fading the name and when it was going to be shown onto the page. Then I wanted the channel 4 logo to appear at the end as this is the last thing that audience will see. I wanted my font style to be distinctive and be seen and people think 'The Crescent' I thought that I would use a formal style to reflect the upper class style which goes with the name, this would continue to emphasise the class status involved, but then create a shocking moment for the audience when they realise they have been fooled.
6. Thinking of storylines was a very effective part of planning as I had many different ideas. My first story is 'exam stress' I thought that this was relevant and would appeal to our specific demographic as they will be going through the same process at some point if they haven't already. Another storyline I hinted at was 'different environments' where we included a shot of a young female behind the bar. I tried to suggest that she would be a matriarch and take a similar role to which Peggy Mitchell took in Eastenders. I also used one more storyline which was 'loneliness' I used this storyline to include an older character so we would have a range of character like in real soaps.
7. Introducing characters was difficult because we needed to ensure that the clothing, facial expression and pose was all correct to give off the right signal to the audience. I wanted to show the audience there personalities and these 3 aspects were vital. For example when using Tom standing on the edge of the road, his clothes are very ragid and he seems angry for some reason, this signals to the audience immediately that there could be trouble when it comes to this character.
8. Special effects are a huge part of soap trailers so we tried to make the most of what we had to offer on Final Cut Pro. I used a title screen effect to give the reader the name and time and then a transition with a bright light. I thought it improve professionalism and gave our trailer a more appealing factor. I also thought it wasn't something that was going to really jump out but it would be seen and appreciated by the audience.
9. The use of logo was important as we used synergy. I showed the channel 4 logo in the top right hand corner and made it slightly opaque so it didn't draw the attention away from the trailer. I then complimented this by using a larger image of it on the last shot. I thought it would be best to leave the audience with what channel its shown on so that if they miss the date or time they could look out for it in TV listings magazines or on TV guide.I thought it was important to try and use a similar convention of using the logo as important iconography.

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