Hollyoaks Analysis

Hollyoaks began airing on Channel 4 in the United Kingdom on the 23rd October 1995. The target audience was teenagers and it dramatised the lives of seven young teenagers who lived in Hollyoaks, a fictional a town outside of Chester.

Awards:

Hollyoaks was the only soap to be nominated in every category at the 2007 British Soap Awards. It went on to win 3 awards at the ceremony: 'Villain of The Year' 'Best Comedy Performance' 'Sexiest Female'. Linking this to our soap we are intending to also use a young female character to attract men and we thought that including a villain of sorts would reflects danger and therefore invite the audience in. 

Locations:

Despite being set in Chester the show is filmed at studios in Liverpool. The Village is a built set at the studios. This displayed to us that the trailer could reflect any location as it could be set elsewhere, Hollyoaks successfully reflects to us that the characters live in Chester although it is filmed elsewhere. This inspired us as we were unsure on where to film, but after seeing this we realised that if we used vague settings these could be adapted and changed in the later proccess.

The Hollyoaks set was also the location for the television series Grange Hill and the school set is now used as Hollyoaks High. Hollyoaks rarely film in Chester due to their mass schedule. Nearly all scenes are filmed at studios in Liverpool.

Sponsorship:

Hollyoaks started of being sponsored by Nescafe, which involved a £9.5 million pound deal from June 2002 until July 2003. In 2005 Wrigleys chewing gum decided to sponsor the program. This was until late 2009. The next sponsor was Nikon this was a key aspect for them and Jeremy Gilbert said: "Hollyoaks provides the perfect demographic to which we are able to communicate the strengths of the Coolpix S3000 camera.

The sponsorships are deliberately used because the target audience are interested in the items. Therefore the sponsors are trying to promote an item which the demographic is interested in.