Research into Soap Billboard Posters

As soap billboard posters are very rare to find I decided to analyse some other past media students work.

We see a very simple and easy billboard poster which gives you the details on when the soap will be shown on television. Image manipulation is present however I feel that the characters facial expressions are quite odd. On the other hand the background and character placement is successful.

The most important thing is that the soap isn’t advertised as being new and there is no evidence of them intending to connote that. I feel this has to be present otherwise people are less likely to be intrigued.

Logos are used without permission for example Nike Trainers this is important because it could be questioned whether or not they had permission and then problems would begin to occur.

Another positive is the banner and logo they have created. They meet the style and ethos of E4 as the colour and style is similar to what E4 use in the present.

This again takes a similar approach to the other billboard poster by using simple image manipulation. The layout is peculiar however the main information is given. The style is unusual for a BBC One production and the font style is modern. This reflects the target audience which is vital when attracting viewers through advertisement.

The BBC One logo is opaque and difficult to make out at first which is a negative because billboards are usually shown in places where you only catch a brief look. As a result I feel that the poster needs to make the information clearer as it’s not clear if you only took a quick look at it.

Again similarly to the other billboard poster there is no clear statement which shows that the soap is brand new. The slogan suggests it’s a brand new soap however there needs to be more emphasis’ on the word new.